Local draft. Final films and contact details pending.
Independent creative producer
Semyon Malkevich
I turn product footage into direct-response video concepts and hook variations for ecommerce agencies.
Based in Tbilisi, Georgia. Working remotely.
Selected work
Two products. Two buying problems.
Independent spec projects.
No client affiliation or campaign results.
Spec 02 / Tech accessory
Baseus USB-C Hub
Uncommissioned spec ad. Created independently, with no brand affiliation.
Make the desk you already have work with your MacBook.
- Buyer / problem
- A MacBook owner with an existing HDMI monitor and USB-A mouse that cannot connect directly to the laptop.
- Concept
- Show the connector mismatch, connect the hub, then demonstrate the same monitor and mouse working together.
- Format
- One concept. Two vertical edits with different opening hooks.
Creative rationale
The concept centers on a visible connection problem and a demonstrated solution. An uninterrupted shot of the wired mouse moving a window onto the external monitor provides functional proof. The two openings explore problem recognition versus seeing the working result first; no performance comparison is claimed.
Planned role: concept, script, filming and editing.
Planned narration: AI-generated English voice.
Spec 01 / Kitchenware
Mini Saucepan
Uncommissioned spec ad. Created independently, with no brand affiliation.
A smaller vessel for one portion.
- Buyer / problem
- Someone making a small meal for one, where a full-size pot feels excessive.
- Concept
- Contrast a small portion in a full-size pot with the same use case in a mini saucepan.
- Format
- One vertical product spec.
Creative rationale
The concept starts with a familiar cooking situation: a small meal in a much larger pot. The comparison makes the product's size relevant to a specific buyer. It focuses on portion fit without claiming faster cooking, lower energy use or better food.
Planned role: concept, script, filming and editing.
Audio credit pending final edit.
What I do
From supplied footage to a clear ad concept.
I develop the angle and script, then edit approved footage into short-form video ads with distinct opening hooks.
- 01
Brief
We agree on the buyer, product claims, available assets and deliverables.
- 02
Concept
You approve one angle and two openings before I build the edit.
- 03
Edit + revise
I deliver both versions, then apply one consolidated revision round.
Start with one concept
Paid pilot: $400 USD
One ad concept. Two opening hooks. A defined first project using your approved footage.
Discuss a pilot
- One concept and script.
- Two finished video versions: different openings, shared main body.
- Editing, captions and audio treatment using approved supplied assets.
- One agreed duration and aspect ratio.
- One consolidated revision round within the approved concept.
First delivery target: five business days from the agreed start, once the brief and usable assets are complete. Timing and voiceover method confirmed before booking.
Not included: filming, creator recruitment, custom human voiceover, media buying, additional concepts, extra formats, language versions or source project files. These require separate agreement.
About
Semyon, based in Tbilisi.
I'm an independent creative producer in Tbilisi, Georgia. My background is in short-form content, TikTok, programming and AI tools. I'm now focused on direct-response video creative for ecommerce agencies.
I handle the concept, script and edit. You'll work directly with me.
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